Starbucks
Coffee & TeaServing a variety of specialty coffee drinks
VISUAL INSPIRATION
Overview
Worldwide coffee chain with a wide variety of coffee drinks and flavors
Products and Services
Colors
Tone
Fun
Playful
Family-friendly
Joyful
Indulgent
Nostalgic
Warm
Welcoming
Voice
Sound local
Focus on community
Speak directly to audience
Take pride in craft
Focus on freshness
Use sensory words
Celebrate tradition