Panera Bread
QSRBakery-cafes serving freshly baked bread and sandwiches
VISUAL INSPIRATION
Overview
We are Panera Bread and we believe that good food, food you can feel good about, can bring out the best in all of us.
Products and Services
Colors
Tone
Fun
Playful
Family-friendly
Joyful
Indulgent
Nostalgic
Warm
Americana
Welcoming
Voice
Sound local
Focus on community
Speak directly to audience
Take pride in craft
Focus on freshness
Use sensory words
Celebrate tradition